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AT RED KITE WE ARE CONSUMER INSIGHT EXPERTS

We help brand owners in all sectors make excellent, informed and strategic decisions based on a sound understanding of how their customers see the world: what they want, what they need, what they feel, and why they make the decisions they make.

Underlying all we do is our deep interest in people and what makes them tick. We base our perspective on a wealth of experience in marketing communications and design strategy, as well as qualitative and quantitative research.

Combining a keen eye for detail with an ability to see the broader picture and overarching themes, we are fresh thinkers who love to explore new and exciting ways of enhancing consumer understanding.

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HOW WE WORK

At Red Kite we use a combination of proven approaches – each and every project is tailored to give you exactly what you need from consumers, whether this is ‘foundation understanding’ of current consumer attitudes and behaviour, context and trends, or a more specific need for consumers to review or develop creative ideas.

With an emphasis on providing clear strategic direction to our clients, our methods range from qualitative focus groups and in-depth interviews, to observation, ethnography and online communities and surveys. We also produce snappy vox pops and bite-size ‘headlines’ films, as well as insightful customer life films from video diaries.

  • BRAND POSITIONING

  • DESIGN

  • PRODUCT DEVELOPMENT & INNOVATION

  • COMMUNICATION / ADVERTISING

  • CUSTOMER SERVICE

WHO WE ARE

Red Kite Research Limited was founded by Susie Chadwick, who had over 15 years of experience in the consumer insight industry before Red Kite took flight.

During her career with organisations such as Tangible Branding and The Customer Closeness Co., she worked with clients that included major household names in the following sectors:

Food and drink | Home and personal care | Home décor and cookware | Pharmaceuticals and health
Fashion and retail | Pet care | Restaurants | Travel | Automotive | Charity

Susie Chadwick

Founder of Red Kite Research

At Red Kite, Susie works with a talented team of associates, in research, strategy and film-making, who share a wealth of business experience across multiple market sectors, as well as a keen ability to connect with people, gain real insight from consumers, and translate this into actionable strategic recommendations and impactful presentations and films.

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